News · Vectorial Data

Apple falls 8% and Amazon rises 12% on the same day after earnings

WHAT HAPPENED

Apple reported revenue of $109.417 billion, but its Services business fell short of expectations and the stock fell 8%. Amazon generated $200.6 billion; its cloud grew 37% and the stock rose 12%.

WHY IT MATTERS

The stock market does not compare a company only with last year: it compares it with what was expected. Apple raised concerns due to the slower growth of Services, its highest-margin business, and the chip shortage. Amazon excited due to the cloud, used by thousands of companies.

AND FOR YOUR PORTFOLIO

These movements show why a stock can fall even when the company makes more money. Apple and Amazon are in many funds that track the S&P 500, so their changes also indirectly influence diversified investments, even if you do not own their stocks directly.

💬 TELL IT LIKE THIS

“In the stock market, exceeding last year is not enough: you also have to exceed expectations and do so in the business that matters most.”

This lands in the app every day

Market news explained without jargon: what happened, why it matters, and what it means for your portfolio.

or start free on the web →

Read the original story ↗

More news from July 2026

Information to understand, not personalized investment advice.