DE — Deere & Company
$578.79
Target: $655.00 (+13%)
P/E Ratio
32.7
P/E Forward
25.1
Dividend
1.12%
Market Cap
$156.34B
EPS
$17.72
Consensus
Buy
What they do
Deere & Company is the world's #1 maker of farm machinery and a top-3 global player in construction/forestry. Founded in 1837 by John Deere in Grand Detour, Illinois — the blacksmith who invented the first self-cleaning steel plow that enabled farming in the Midwest prairies. HQ Moline, Illinois (where it was established in 1848 after moving). ~75,000 employees globally. CEO: John C. May (Chairman + CEO since 2019/2020).
Revenue structure FY2025 (fiscal year ends late October — $45.7B total, -12% YoY from $51.7B FY2024):
- Production & Precision Ag (~38%, $17.3B) — core segment: large tractors (8R/9RX series), combines (S/X series), precision farming technology, sprayers. Operating profit EPS -41% YoY to $2.67B in the downcycle.
- Small Ag & Turf (~22%, $10.2B) — compact tractors, turf equipment, residential.
- Construction & Forestry (~25%, $11.4B) — includes Wirtgen Group (the $5.2B acquisition in 2017, global road construction), construction and forestry John Deere brand.
- Financial Services (~13%, $5.8B) — John Deere Financial finances ~50%+ of equipment sales to farmers; +1% YoY in FY2025 (the only segment growing).
- Other (~2%).
Precision ag tech stack (the long-term plan): Blue River Technology (acquired 2017, AI/ML brain of See & Spray), Bear Flag Robotics (acquired 2021, base autonomy), Hagie Manufacturing (high-clearance sprayers), JDLink (telematics), and the John Deere Operations Center (cloud platform — the central data hub where data from each connected tractor converges). The autonomous 8R/9RX Perception Autonomy Kit revealed at CES 2025: 16 cameras in pods for 360° field view, retrofittable to MY2020+ tractors and 9R/9RX MY2022+, with an orchard variant adding LiDAR. Limited availability 2025, broader rollout 2026.
Geography: US core (Iowa: Waterloo/Davenport/Dubuque/Ankeny; Illinois: Moline/East Moline). Brazil = high-growth strategic market — 3 factories + tech center, BRL 3B invested. India = opportunity but tough — Mahindra+Swaraj dominates ~43% combined vs Deere ~7.87%. Europe = Small Ag & Turf-skew. Announced in 2024 that production of skid steers + compact track loaders is MOVING from Dubuque (Iowa) to Mexico by end of 2026 — over 4,500 jobs cut since 2015.
Why we like it
Deere at $579.38 is buying the #1 global operator of ag equipment + precision farming right at the bottom of the deepest downcycle since 2014, with recently raised guidance, field inventories at 17-year lows, and the broader commercial rollout of the autonomous 8R/9RX starting in 2026. Specific reasons:
- Q1 FY2026 was the inflection — reported Feb 19, 2026: EPS $2.42 beat expectations by ~20% ($2.00-$2.10 expected). Equipment-ops revenue $8.0B (+17.5% YoY). Construction & Forestry +34%, Small Ag & Turf +24% (downcycle bottom evidence). Deere RAISED FY2026 guidance to net income $4.5-5.0B (from $4.0-4.75B prior).
- '2026 marks the bottom of the current cycle' — John May, Q1 call: concrete data supports it — field inventory of tractors 220+ HP at end of FY2025 = the lowest level in 17+ years. Destocking essentially complete. When large tractors start leaving the lot again, Deere captures the full upside (no competitor close).
- Long-term precision ag plan inflecting: See & Spray covered +5M acres in 2025 saving 31M gallons of herbicide + delivering +2 bu/acre of yield in third-party university trials in 7 states. Pricing model evolved to per-acre ($1 fallow / $5 in-crop) = SaaS-like recurring revenue. Target: +185M additional engaged acres by end of 2026 (acres connected to the Operations Center). If Deere captures $5-10/acre in software/service on 265M+ engaged acres = $1.3-2.7B incremental high-margin recurring.
- Autonomous 8R/9RX broader rollout 2026: Perception Autonomy Kit revealed CES 2025 with 16 cameras + LiDAR in orchard variant, retrofittable to MY2020+ tractors. Limited 2025, broader 2026. See & Scout launched April 23, 2026 — extends spraying platform to field scouting. This is NOT vaporware — it's a product that has already billed.
- Accelerated capital return: dividend $1.62/q ($6.48/year, +16.3% CAGR 5 years, payout ratio only 34%, 6 years of consecutive increases), $750M returned to shareholders in Q1 FY2026 alone. Buyback authorization cumulative ~$39-43B (UAW figure).
- Structural tailwind in Brazil: ag machinery market projected from $7.93B (2025) to $11.38B (2031, CAGR ~6.2%). Deere expanding capacity — BRL 3B in factories + BRL 180M in tropical-ag tech center.
- Tariffs are net positives in 5 years: the $1.2B FY2026 hit is real but the onshoring response to Trump tariffs favors Deere vs CNH/Kubota (more exposed to import). May explicit in Q1 call: tariffs accelerate shift of farmers' spending to domestic equipment.
- Analyst consensus: 16 Buy / 9 Hold / 0 Sell. Mean target ~$655, range $618-$669, high $775-$793. Implied upside +13% to mean. RBC has $736 applying 32x to FY2027 EPS consensus of $23.01-$23.64.
Key Risk
The risks are specifically measurable:
- Confirmed tariff hit $1.2B in FY2026 — and growing: Q1 FY2026 already absorbed tariffs; on April 6, 2026, Section 232 expanded to 50% on the full value of the item (not just metal content) adds incremental headwind. Q2 FY2026 (reports mid-May 2026) will be the first full quarter with the new framework. If tariffs persist for 12+ months, the run-rate could rise to $1.5-2B.
- Commodity price headwind on farmers' spending: USDA outlook 2026 — corn $4.62/bu (-$0.08), losses forecast of $0.88/bu, cost-to-plant +$27 to $917/acre. Net farm income forecast $153.4B (-0.7% YoY). Farmers postpone spending in this environment — the 'farm spending freeze' is the frame investors are watching. Government payments up to $44.3B (+$13.8B) partially compensate.
- Priced expensively assumes clean rebound FY2027: price vs. profit TTM 33.9x / forward FY2026 31.5x / forward FY2027 25x assumes EPS rebound to $23+ in FY2027. Morningstar fair value $328 = -43% downside as contrarian bookend. If commodity prices DON'T rise + tariffs persist + precision ag adoption plateaus, FY2027 EPS may fall to the low end $19, and multiple compresses simultaneously. Downside trough case: $400 (-31%).
- UAW + labor friction: 4,500+ jobs cut since 2015, 2,700+ since Oct 2023. Relationship with UAW openly hostile (2021 strike was significant). Mexico shift of skid steers/compact track loaders creates political friction — Trump threatened a 200% tariff on Deere-Mexico products during the campaign. CBA renegotiation could bring disruption.
- Precision ag adoption may plateau: See & Spray grew to 5M acres but targeting +185M acres in 1 year is aggressive. If farmer ROI math tightens due to low commodity prices, adoption rate could stall. Competitors (Solinftec, Greeneye Technology) are commoditizing spot-spray. The 'data flywheel' only works if it actually spins.
- Mahindra threat in India + CNH in LatAm: Mahindra+Swaraj ~43% combined India share vs Deere ~7.87%. CNH (acquired Raven Industries 2021) competing aggressively in precision ag. AGCO with Trimble JV. Deere's premium-price positioning works in the US but harder in price-sensitive markets.
- Recent CFO transition: Joshua Jepsen resigned Feb 19, 2026 (same day as Q1 results) to become CFO of Honeywell Aerospace. Ryan Campbell acting CFO interim. Any CFO transition in mid-cycle reorg = risk of guidance revision.
- Construction & Forestry separate cycle: ~25% revenue depends on housing + infrastructure spending. If Trump infrastructure bill delays + housing recession deepens, Construction segment could fall another -20% on the already depressed FY2025 base.
This is educational and informational content, not financial advice. Always consult a qualified financial advisor before making investment decisions.
Vectorial Data picked DE on 2026-05-04 at $578.79.
Full Research
Deere & Company (DE) — Research Completo
Precio: $579.38 | P/E TTM: 33.9x | P/E Forward FY26: 31.5x | Div Yield: 1.12% | Market Cap: $156.5B
Qué Es
Deere & Company es el #1 fabricante mundial de maquinaria agrícola y un top-3 global en construcción/forestry. Fundada en 1837 por John Deere — el blacksmith que inventó el primer arado de acero auto-limpiable que permitió cultivar las praderas del Midwest. HQ Moline, Illinois. ~75,000 empleados.
CEO: John C. May (Chairman + CEO desde 2019/2020). CFO transition reciente: Joshua Jepsen renunció 19 feb 2026 para CFO de Honeywell Aerospace. Ryan D. Campbell acting CFO interim. Cory Reed movido de President P&PA a President Lifecycle Solutions (señal de reorg en aftermarket + monetización digital).
Estructura de Segmentos (FY 2025: $45.7B, -12% YoY)
| Segmento | Revenue | % | Op Profit | OP YoY |
|---|---|---|---|---|
| Production & Precision Ag | $17.3B | ~38% | $2.67B | -41% |
| Small Ag & Turf | $10.2B | ~22% | $1.21B | -26% |
| Construction & Forestry | $11.4B | ~25% | $1.03B | -49% |
| Financial Services | $5.8B | ~13% | $1.11B | +25% |
| Other | $0.95B | ~2% | — | — |
FY2025 EPS Diluted: $18.50 (vs $25.62 FY2024 = -28%) — el downcycle más profundo desde 2014.
Q1 FY2026 (reportado 19 feb 2026 — INFLECTION)
| Métrica | Q1 FY26 | YoY |
|---|---|---|
| Equipment Ops Revenue | $8.0B | +17.5% |
| Worldwide Net Sales | $9.6B | +13% |
| Net Income | $656M | -25% (tariff drag) |
| EPS Diluted | $2.42 | -24% but BEAT $2.00-$2.10 est por ~20% |
| Equipment Ops Op Margin | 5.9% | tariff-compressed, mejorando seq |
Segmentos Q1 FY26:
| Segmento | Net Sales | YoY | Op Margin |
|---|---|---|---|
| Production & Precision Ag | $3.16B | +3% | 4.4% |
| Small Ag & Turf | $2.17B | +24% | 9.0% |
| Construction & Forestry | $2.67B | +34% | 5.1% |
Construction orders highest level since 2024.
Guidance FY2026 (RAISED en Q1 call)
- Net Income: $4.5B - $5.0B (raised de $4.0B-$4.75B)
- Production & Precision Ag op margin: 11-13%
- Small Ag & Turf op margin: 13.5-15% (raised)
- Construction & Forestry op margin: 9-11% (raised)
- Tariff cost FY2026: ~$1.2B pre-tax (less than half from IEEPA)
La Cita Que Importa
"2026 marca el fondo del ciclo actual." — John May, Q1 FY26 earnings call (19 feb 2026)
Evidencia que respalda:
- Inventario de field de tractores 220+ HP a fin FY2025 = 17-year low
- Destocking de dealers esencialmente completo
- Construction orders Q1 FY26 = highest desde 2024
- Brazil + India + Russia growth offsetting NA softness
Tesis Secular: Precision Ag Data Flywheel
Stack:
- Blue River Technology (adq 2017) — AI/ML brain de See & Spray
- Bear Flag Robotics (adq 2021) — autonomía base
- Hagie Manufacturing (adq 2016) — sprayer hardware
- JDLink — telematics
- Operations Center — cloud central, data flywheel
Tracking comercial:
- See & Spray cobertura: +5M acres en 2025
- Engaged Acres: +80M en 1 año, target +185M más fin 2026
- Pricing: $1/fallow acre, $5/in-crop acre, Application Savings Guarantee (pay only when measurable savings deliver), Unlimited Annual License nuevo MY2026
- Ahorró ~31M galones de herbicida mix
- +2 bu/acre yield (avg, hasta +4.8) — third-party trials universidades en 7 estados
Math grueso: 265M+ engaged acres × $5-10/acre = $1.3-2.7B incremental recurring a margenes software-like (50%+).
Autonomous Tractor Rollout
| Modelo | CES Reveal | Status |
|---|---|---|
| Autonomous 8R | CES 2022 | Limited availability |
| Perception Autonomy Kit gen-2 | CES 2025 | 16 cameras pods + 360° |
| Retrofittable | MY2020+ 8R/8RX, MY2022+ 9R/9RX | 2026 broader |
| Orchard variant | CES 2025 | LiDAR added |
| See & Scout | 23 abril 2026 | Field scouting tool |
Catalizadores Próximos
| Fecha | Evento |
|---|---|
| Mid-mayo 2026 | Q2 FY26 earnings (TBD — verify Deere IR) |
| Mayo 8, 2026 | Pago dividendo $1.62/q (record date 31 marzo) |
| Jun-Jul 2026 | Annual investor day típicamente |
| 2026 H2 | Mexico production shift execution |
| CES Jan 2027 | Próximo gen autonomous reveal |
Capital Return
- Dividendo: $1.62/q ($6.48/año) — 6 años consecutivos subiendo, +16.3% CAGR 5 años
- Payout ratio: 34%
- Q1 FY26: ~$750M devueltos (dividendos + buybacks)
- Buyback cumulative authorization: ~$39-43B (UAW figure)
- Yield: 1.12% al precio actual
Comparables
| Company | P/E TTM | Op Margin | Notes |
|---|---|---|---|
| DE | 33.9x | 12-13% est FY26 | Premium ag pure-play |
| CAT | 43x (Apr 26) | mid-upper guide | Energy/data-center tailwind |
| CNH | 32.75x | 4.5-5.5% guide | Margin compression |
| AGCO | 12-20x | 6.8% (adj 7.5%) | Cheapest |
| Kubota | 14.6x | 8.8% | Highest peer margin |
Geografía + Manufacturing
- US Iowa: Waterloo, Davenport, Dubuque, Ankeny, Johnston, Urbandale, Ottumwa
- US Illinois: Moline, East Moline
- Brazil: 3 plants + tech center; BRL 3B+ invested; mercado proyectado a $11.4B (2031)
- India: ~7.87% share (Mahindra dominante 43% combined)
- Mexico shift: skid steers + compact track loaders moving from Dubuque IA → Mexico fin 2026
Layoff/Labor History
| Año | Eventos |
|---|---|
| 2015-2023 | 2,000+ jobs cortados |
| Oct 2023-2024 | +2,700 jobs cortados Iowa/Illinois |
| 2024 | 2,167 layoffs |
| 2026 (proj) | Mexico shift execution |
UAW abiertamente hostil. Trump campaña 2024 amenazó 200% tariff sobre productos Deere-Mexico.
Analyst Consensus
- Mix: 16 Buy / 9 Hold / 0 Sell (MarketBeat) o 10/6/0 (TipRanks)
- Mean target: ~$655 (range $618-$669)
- High target: $775 (TipRanks) / $793 (WallStreetZen) / $736 (RBC)
- Low target: $531-$550
- Upside vs $579: +13% al mean
- FY2026 EPS consensus: $18.42 (range $16.72-$20.75)
- FY2027 EPS consensus: ~$23.01-$23.64
- Morningstar fair value: $328 (contrarian, -43% downside)
Por Qué Hoy
(1) Q1 FY26 batió por 20% + guide raised
(2) John May: '2026 marca el fondo del ciclo'
(3) Inventarios de field tractores 220+ HP en 17-year low
(4) Tesis secular precision ag inflexionando (5M acres + per-acre pricing)
(5) Autonomous 8R/9RX rollout broader 2026
(6) Capital return acelerado (6 años consecutivos div+, $750M Q1)
Riesgos Específicos
(1) Tariffs $1.2B FY26 confirmados + Section 232 expandido 6 abril 2026
(2) Commodity prices presionando farmer capex
(3) Valuation 33x asume FY27 rebound limpio
(4) UAW + Mexico shift = labor friction
(5) Mahindra + CNH share thieves en LATAM/India
(6) Morningstar $328 fair value como bookend contrario
Research fecha: 4 May 2026 | Próxima revisión: Nov 2026
Esto no es asesoría financiera.
This is not financial advice. Consult a certified financial advisor.
The author may hold positions in the securities discussed.
Past performance does not guarantee future results.