Stocks/GIS

GIS General Mills, Inc.

Consumer DefensiveNorth AmericaUnited StatesBlockchain certified

$34.25

Target: $ (%)

P/E Ratio

8.2

P/E Forward

10.6

Dividend

7.09%

Market Cap

$17.8B

EPS

$4.09

Consensus

Mayoría en Mantener — valor + dividendo alto, pero ganancias en contracción

What they do

General Mills, Inc. (NYSE: GIS) is one of the largest packaged-food companies in the U.S. It sells branded food you find in any supermarket.

What it sells (its brands):

  • Cereals: Cheerios, Chex, Lucky Charms, Cinnamon Toast Crunch.
  • Snacks: Nature Valley, Fiber One, Annie's.
  • Prepared / baking: Pillsbury, Betty Crocker, Old El Paso, Totino's.
  • Ice cream: Häagen-Dazs.
  • Pets: Blue Buffalo (premium dog and cat food) — one of its growth bets.

Why it's 'defensive': people buy cereal and dog food in a recession just like in a boom — revenue is stable and predictable. That's why it pays a reliable dividend.

The dividend: ~$2.43 per share a year (~$0.61 per quarter), which at $34.25 yields ~7%. It has paid a dividend for 127 straight years without interruption — one of the longest records on the entire U.S. stock market.

The problem (let's be honest): the business is contracting. In its most recent quarter (Q3 fiscal 2026) organic sales fell -3% and adjusted earnings per share fell -37% versus the prior year. The company guides its adjusted EPS to drop 10-15% in fiscal 2026. Causes: cheaper private-label (generic) brands take customers away, volumes are falling, and GLP-1 drugs (Ozempic, Wegovy) reduce the appetite of millions of people — a real headwind for a food company.

Debt: total liabilities ~$23.86 billion against ~$683 million in cash — elevated leverage, which limits the dividend's cushion if earnings keep falling.

CEO: Jeff Harmening.

Why we like it

GIS at $34.25 is a VALUE + INCOME bet: a cheap defensive stock that pays ~7% while you wait. Specific reasons:

  • Fat (~7%) and reliable dividend: 127 straight years paying it — fits perfectly with the 'own things that pay you' thesis; you collect ~7% a year even if the stock doesn't move.
  • Genuinely cheap: it trades at ~8x past earnings, versus ~15-18x for the consumer-defensive sector average — the market already punished the stock ~30%.
  • Defensive business: people keep buying Cheerios and dog food in any economic cycle — stable revenue.
  • Brands with a moat: Cheerios, Häagen-Dazs and Blue Buffalo are leading brands with decades of loyalty.
  • Possible mean reversion: if the company stabilizes volumes (cost cuts, innovation, pricing), a stock this beaten down can recover ground — and meanwhile you collect the 7%. IMPORTANT: this is NOT a growth bet. It's the opposite of Vertiv — you buy cheap and with a high yield, taking on the risk that the business takes time to stabilize.

Key Risk

Risks:

  • Value trap — #1: it's cheap and yields ~7% BECAUSE the business is deteriorating, not despite it — organic sales -3%, adjusted EPS -37% last quarter, and the company's own guidance to -10/-15% in EPS this year; 'cheap' can keep falling if earnings don't bottom out.
  • Private-label pressure: in inflationary times, people swap Cheerios for the supermarket's cheaper generic cereal — taking away volume and pricing power.
  • GLP-1 effect (Ozempic/Wegovy): millions of people eat fewer snacks and processed food — a structural headwind for the entire packaged-food industry.
  • Elevated debt: ~$23.86 billion in liabilities against ~$683 million in cash — if earnings keep falling, the cushion to sustain the dividend tightens.
  • Almost no growth: even if it stabilizes, it's a mature business that grows little — the gain would come from the dividend + some price recovery, not expansion.
  • The dividend is not untouchable: 127 years is a huge record, but if profit falls enough, even records get cut — don't take it for granted.

This is educational and informational content, not financial advice. Always consult a qualified financial advisor before making investment decisions.

Vectorial Data picked GIS on 2026-06-17 at $34.25.

Full Research

General Mills, Inc. (GIS) — Research Completo

Precio: $34.25 | P/E TTM: ~8x | P/E fwd: ~11x | Div Yield: ~7% | Market Cap: ~$17.8B USD


¿Qué es General Mills?

Una de las empresas de alimentos empacados más grandes de EE.UU. —comida de marca de supermercado—. Es una acción defensiva clásica: la gente come en cualquier ciclo económico. NYSE: GIS. CEO: Jeff Harmening.

Qué vende (marcas)

CategoríaMarcas
CerealesCheerios, Chex, Lucky Charms, Cinnamon Toast Crunch
SnacksNature Valley, Fiber One, Annie's
Preparados / horneadoPillsbury, Betty Crocker, Old El Paso, Totino's
HeladoHäagen-Dazs
MascotasBlue Buffalo (premium)

Por qué la compramos: VALOR + RENTA

  • Dividendo ~7% (~$2.43/acción al año, ~$0.61/trimestre) — 127 años seguidos pagándolo sin fallar, de los récords más largos de la bolsa de EE.UU.
  • Barata: ~8x ganancias pasadas vs ~15-18x del sector — el mercado ya la castigó ~30%.
  • Defensiva: ingresos estables; Cheerios y comida de mascota se venden en recesión.

⚠️ El otro lado: ¿valor o trampa de valor?

Hay que ser honestos: el dividendo es tan alto porque la acción se desplomó, y se desplomó porque el negocio se está encogiendo.

Métrica reciente (Q3 FY2026)Valor
Ventas orgánicas-3% YoY
EPS ajustado-37% YoY
Guía EPS ajustado FY2026-10% a -15%
Precio vs máximo 52 sem~$34.25 vs ~$54 (-~30%)
Mínimo 52 semanas~$31.75 (cerca)

Causas del deterioro: marcas blancas (genéricas) más baratas le roban volumen; menos unidades vendidas; y el efecto GLP-1 (Ozempic/Wegovy) que reduce el apetito de millones de consumidores.

Balance / deuda

MétricaValor
Pasivos totales~$23.86B
Caja~$683M
EPS TTM$4.09

Apalancamiento elevado — limita el colchón del dividendo si las ganancias siguen bajando.

Anchor Fact

General Mills rinde ~7% y cotiza a apenas ~8x ganancias —baratísima para una dueña de Cheerios, Häagen-Dazs y Blue Buffalo con 127 años pagando dividendo sin fallar—. PERO ese 7% es alto justamente PORQUE la acción cayó ~30% al desplomarse el negocio: ventas orgánicas -3% y utilidad ajustada -37% el último trimestre, con la propia empresa guiando a -10/-15% en ganancias este año. La pregunta no es si está barata (lo está), sino si es valor o trampa de valor: ¿se estabiliza el negocio, o sigue encogiendo? Mientras lo averiguas, cobras ~7% al año.

Top Risks

  • Trampa de valor — barata porque el negocio se deteriora (EPS guía -10/-15%)
  • Marcas blancas — el genérico del súper le quita volumen
  • Efecto GLP-1 (Ozempic) — menos apetito = menos snacks vendidos
  • Deuda elevada — ~$23.86B pasivos vs ~$683M caja
  • Crecimiento casi nulo — negocio maduro
  • El dividendo no es intocable — récord largo, pero recortable si la utilidad cae

¿Por qué entra al portafolio?

Renta alta y confiable (~7%, 127 años) por una acción defensiva castigada y barata (~8x). Es una apuesta de valor: cobras mientras esperas a que el negocio toque piso. El riesgo es que 'barato' siga bajando si las ganancias no se estabilizan.

Tesis en una línea

La dueña de Cheerios y Blue Buffalo, barata (~8x) y rindiendo ~7% tras caer ~30% — una apuesta de valor + renta, con el riesgo honesto de ser una trampa de valor mientras el negocio se contrae.

Research fecha: 17 Jun 2026 | Próxima revisión: Dic 2026

Esto no es asesoría financiera.

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Researched: 6/17/2026Updated: 6/17/2026Next review: 12/17/2026

This is not financial advice. Consult a certified financial advisor.

The author may hold positions in the securities discussed.

Past performance does not guarantee future results.